Dear Fellow Illini:
This week, the governing bodies of the five Autonomy 5 conferences, along with the NCAA, voted to settle three pieces of federal antitrust litigation – cases commonly referred to as House, Hubbard, and Carter. By all accounts, this settlement will precipitate the most comprehensive reform in the history of collegiate athletics.
We have much work still to do; it will be many months before the settlement is finalized and officially sanctioned by the Court. But we know today the primary elements of the agreement, which will result in a reshaping of our traditional scholarship system and the opportunity, but not the requirement, for programs like ours at Illinois to share revenue directly with select student-athletes. We also expect a new enforcement regime that will permit only true, market-rate name-image-likeness appearance and endorsement opportunities for student-athletes.
The University of Illinois joined our colleagues from across the Big Ten in voting to support the settlement. For many years, our University leadership team has been a proponent of a new model in college athletics – a model that provides student-athletes with more direct financial benefits. For some in our program, these financial benefits will supplement the extensive investments DIA has already made in the experience of all Illini student-athletes, including first-in-class academic support, programming, staffing, facilities, health care, and nutrition.
We applaud this change philosophically, but the timing, form, and details of the settlement came about very quickly. Our staff is working actively to understand the new landscape and to develop our future strategy. We have limited time to prepare for these changes, which we anticipate will take effect in the fall of 2025. All athletic programs, including those in the Big Ten, face very real financial constraints. On our campus, we must determine what we can afford, who will receive these new scholarship or revenue sharing benefits, and in what amounts. This analysis will inevitably lead to an important discussion with others at the University regarding institutional expectations for competitive excellence and how those expectations intersect with student-athlete opportunity, experience, and equity.
As the model of intercollegiate athletics modernizes, our approach to the business of Illinois Athletics must modernize as well. Your expectations, on the scoreboard and in the stands, have never been higher. And with the changes now on the horizon, our ability to meet those expectations – to drive your active participation and support – has never been more important. For nearly a year, we have been studying our strategy around fan engagement, including ticket sales, donor activation, parking, and more. On June 5, we will launch an exciting new approach to supporting your Fighting Illini, which we believe aligns well with this new era of college athletics.
We face many important decisions in the months ahead – decisions with far-reaching implications for our program and our student-athletes. As has been our tradition with Illinois Athletics, we will endeavor to communicate publicly as we have additional information that would be appropriate to share.
We are grateful for your patience, understanding, and unflagging support as we navigate these uncharted waters. Change has been the constant during recent years, and we will continue to view change as an opportunity for our program to grow and improve. Together with you and our many loyal famILLy members, we will make decisions that best position Illinois Athletics for a championship future.
With gratitude,
Josh Whitman
Director of Athletics
This week, the governing bodies of the five Autonomy 5 conferences, along with the NCAA, voted to settle three pieces of federal antitrust litigation – cases commonly referred to as House, Hubbard, and Carter. By all accounts, this settlement will precipitate the most comprehensive reform in the history of collegiate athletics.
We have much work still to do; it will be many months before the settlement is finalized and officially sanctioned by the Court. But we know today the primary elements of the agreement, which will result in a reshaping of our traditional scholarship system and the opportunity, but not the requirement, for programs like ours at Illinois to share revenue directly with select student-athletes. We also expect a new enforcement regime that will permit only true, market-rate name-image-likeness appearance and endorsement opportunities for student-athletes.
The University of Illinois joined our colleagues from across the Big Ten in voting to support the settlement. For many years, our University leadership team has been a proponent of a new model in college athletics – a model that provides student-athletes with more direct financial benefits. For some in our program, these financial benefits will supplement the extensive investments DIA has already made in the experience of all Illini student-athletes, including first-in-class academic support, programming, staffing, facilities, health care, and nutrition.
We applaud this change philosophically, but the timing, form, and details of the settlement came about very quickly. Our staff is working actively to understand the new landscape and to develop our future strategy. We have limited time to prepare for these changes, which we anticipate will take effect in the fall of 2025. All athletic programs, including those in the Big Ten, face very real financial constraints. On our campus, we must determine what we can afford, who will receive these new scholarship or revenue sharing benefits, and in what amounts. This analysis will inevitably lead to an important discussion with others at the University regarding institutional expectations for competitive excellence and how those expectations intersect with student-athlete opportunity, experience, and equity.
As the model of intercollegiate athletics modernizes, our approach to the business of Illinois Athletics must modernize as well. Your expectations, on the scoreboard and in the stands, have never been higher. And with the changes now on the horizon, our ability to meet those expectations – to drive your active participation and support – has never been more important. For nearly a year, we have been studying our strategy around fan engagement, including ticket sales, donor activation, parking, and more. On June 5, we will launch an exciting new approach to supporting your Fighting Illini, which we believe aligns well with this new era of college athletics.
We face many important decisions in the months ahead – decisions with far-reaching implications for our program and our student-athletes. As has been our tradition with Illinois Athletics, we will endeavor to communicate publicly as we have additional information that would be appropriate to share.
We are grateful for your patience, understanding, and unflagging support as we navigate these uncharted waters. Change has been the constant during recent years, and we will continue to view change as an opportunity for our program to grow and improve. Together with you and our many loyal famILLy members, we will make decisions that best position Illinois Athletics for a championship future.
With gratitude,
Josh Whitman
Director of Athletics
