I have noticed that branch campuses of major universities with Division 1 athletic programs brand themselves differently then they used to.
For example, Tennessee-Chattanooga who used to brand themselves as UTC just goes by Chattanooga, UNC-Charlotte is now called Charlotte, UW-Milwaukee is now just Milwaukee, etc. Even UMKC just goes by Kansas City now.
Some branch campuses like Texas-El Paso, or Texas-San Antonio still go by UTEP and UTSA respectively. With this branding, most people know they are part of the University of Texas system.
Obviously, Illinois-Chicago can't go by Chicago and has to go by UIC due to U Chicago existing.
So why is the trend to just use the city the branch school is located at and dropping any branding that indicates it is branch of the flagship school?
Is this a marketing persona thing? Is it away to make it look like those schools are autonomous from the flagship? Or is it just easier to say Charlotte, Milwaukee, Little Rock, etc?
Sorry for asking a weird question.
For example, Tennessee-Chattanooga who used to brand themselves as UTC just goes by Chattanooga, UNC-Charlotte is now called Charlotte, UW-Milwaukee is now just Milwaukee, etc. Even UMKC just goes by Kansas City now.
Some branch campuses like Texas-El Paso, or Texas-San Antonio still go by UTEP and UTSA respectively. With this branding, most people know they are part of the University of Texas system.
Obviously, Illinois-Chicago can't go by Chicago and has to go by UIC due to U Chicago existing.
So why is the trend to just use the city the branch school is located at and dropping any branding that indicates it is branch of the flagship school?
Is this a marketing persona thing? Is it away to make it look like those schools are autonomous from the flagship? Or is it just easier to say Charlotte, Milwaukee, Little Rock, etc?
Sorry for asking a weird question.
